Solidarity with Coffee farmers
These values ensure that the association will stand with the farmers in concerns and issues that they need addressed to enhance the performance of their sector.

Courage of conviction
The association will courageously and without fear or favor, fight for the rights of its members and challenge policies that are detrimental to the development of the coffee sector.

Transparency and Accountability
In all undertakings the association will endeavor to act in a way that does not put the sector or its activities into dispute. The association will be accountable to its members at all times and will be open to suggestions and constructive criticism.

Ethical business practices and Integrity
The association will engage in legal business practices and endeavour to promote the same.

Team work, Equality and Diversity of Ideas
All members of the association and other stakeholders have equal opportunity to participate in the affairs of the association. Participate in the affairs of the association will enable it achieve its goal as the coffee farmers’ true voice.

Environmental conservation
The association is concerned about the degradation of the environment and takes seriously any activities that aim at conserving and improving what there is already. This principle will guide the association to source for means and ways of enhancing the local environments through environmentally – friendly practices. It will seek to partner with other like-minded actors to conserve and improve the environment within all the coffee growing areas.